Roadmap
What we're building
This is the public version of our internal roadmap — refreshed regularly, honest about both what's coming and what we've decided to defer. We don't promise dates. We do promise that anything below "Deferred" has a written trigger condition we'll honor before un-deferring.
Recently shipped
What's in the product today
The product surface as of the latest release. Everything below is live and exercised against real workspaces.
Multi-engine brand tracking
Scan ChatGPT, Claude, Gemini, and Perplexity in parallel. Per-platform sentiment, citations, and context-type extraction with LLM hallucination guards on every quoted span.
Bring-your-own-key for every provider
Per-workspace API keys for OpenRouter, Anthropic, and OpenAI. Scans, batch insights, and embeddings bill directly to your provider account. Keys are sealed with XChaCha20-Poly1305 and never logged.
AI cost transparency
Workspace cost dashboard with per-member spend breakdown, daily charts, by-platform tables. Members see their own usage; admins see everyone's. Counts and costs only — never prompt or response content.
Async insight narratives via Anthropic Batches
Weekly digest and nightly per-topic narratives use Anthropic's Batches API. 50% upstream cost reduction with a 24-hour SLA. Customer-supplied Anthropic key flows through end-to-end.
Alerts engine
Rule-driven notifications when mention rate drops, competitors surge, or new competitors get discovered. Email, in-app, webhook (Slack-shape or generic JSON) delivery channels.
Workspace data export
GDPR Art. 20 data portability. Full JSON dump of every table or a denormalized CSV of scan history for spreadsheets and BI pipelines. Admin-only; member self-access via the cost page.
EU AI Act + GDPR transparency layer
Cookie consent with granular categories. Marketing-email explicit opt-in. AI transparency disclosure. Public AI policy. DSAR-handling runbook for operator-side compliance.
Coming soon
What's queued for the next few sprints
Real value, scoped, and queued behind whatever's actively shipping. Order is approximate.
Platform expansion — Grok, DeepSeek, Llama
Three more engines via OpenRouter routing. Brings coverage to seven AI assistants.
Citation drift metric
Track month-over-month domain-level citation change per tracked prompt. AI citations have 40-60% monthly drift industry-wide; we make it visible per workspace and per query.
Co-citation mapping
When your brand is cited, which competitors get cited alongside? Visualizes the shared-context cluster across every AI response.
Uncited-prompt detection
Find queries where competitors were cited but your brand wasn't. The shortlist for where to invest content next.
Customer stories + integrations directory
Public case studies and a directory of current + planned integrations.
Auto-discover competitors → one-click promote
The discovery layer already surfaces unknown brands appearing in your scans. Adding a one-click path to promote them to tracked competitors.
Deferred — with a trigger
What's intentionally not coming yet
Each item below has been considered and parked. We won't pick it up speculatively — every entry carries an explicit signal that would move it back into Queued.
Browser-capture fleet
Capturing AI responses from consumer-facing UIs (vs. API endpoints) — answers can differ by 5-15% between the two. Trigger: 100+ paying customers AND multiple reports that API data diverges from what they see in the browser.
Agent analytics — your-site AI crawler tracking
Server-log analysis of which AI bots crawl your website + which pages get cited. Trigger: customer ask + CDN-vendor partnerships (Cloudflare, Fastly, AWS, etc.).
Prompt-volume panel — 'keyword planner for AI'
Real consumer-panel data on how often each query is asked across AI engines. Trigger: Series A funding (panel costs are real) OR a Chrome-extension consumer-panel co-founder.
No-code workflow builder for content automation
Drag-and-drop content production workflows that consume tracking data and publish to your CMS. Its own product. Trigger: paying customers explicitly ask 'now help me act on the gaps.'
SSO / SAML + SOC 2 Type II
Enterprise compliance package. Better Auth supports SSO; SOC 2 is a 6-12 month audit. Trigger: first enterprise prospect with deal size > $25k ARR specifically asking.
Conversation-depth analysis
Multi-turn brand visibility — does your brand survive when users follow up on the AI's initial answer? Defensible category moat but expensive (3-5× tokens). Trigger: 3+ paying users ask OR a competitor ships it.
Won't do
What we've decided against
Documented to avoid re-litigation. Each call carries reasoning.
Custom report builder
Most users don't customize. Revisit only with explicit asks from 10+ paying customers.
Vendor-locked CDN-side integrations as v1
Even when agent analytics ships, it'll be CDN-portable (server logs) — not coupled to one provider. Customers shouldn't pick a CDN because of us.
Hidden methodology
Every chart's algorithm is documented at /methodology and the response data is exportable. Competitors who hide their methods make trust harder to earn.